Search Engine Optimization

What is SEO?

SEO stands for Search Engine Optimization and refers to the optimization of your website in order to help it rank in the top positions of the search engine results page (SERP) and earn more traffic. It only applies to websites and profiles and aims to promote more effectively a service, a product or a person on the Internet. Improving your website’s ranking, making it to the top of the search engine results page, increases your visitor traffic, as it improves its visibility to a large part of Internet users. In fact, the vast majority of users that use keywords to search for websites mainly focuses on the first page of the search results. In addition, when a website ranks in the first page, it attracts more visitors; the higher it ranks, the more visitors it will receive. In fact, the top three websites attract more than 50% of the total visitor traffic.

How to achieve the best SEO
There are two categories of SEO: on-page SEO and off-page SEO:

• On-page SEO refers to certain programming procedures that affect the source code of your website in order to make it more search engine friendly.

• Off-page SEO refers to the techniques that help optimize your website through third-party websites. These outside of your boundaries websites are social networks, business directories, blogs as well as all news websites which we use to advertise and promote your website.

Is SEO necessary for my website?

Not only is it important, but also necessary! The goal of each website which is exposed on the Internet is to be profitable. Designing a website not only is the work of the web design company that you will choose, but also yours. The texts and the style of your website should correspond with your company’s profile. Therefore, the work and the money that you invest should make an impact. Building a beautiful website that only you and friends can see is not useful to your business.

The desired results of the SEO

Your website ranks at the top of the search engine result page
You increase the visitor traffic of your website
You achieve more commercial sales
You improve the value of Google’s PageRank algorithm, and thus your website’s ranking

Does SEO always produce the desired results?
Helping a website rank at the top of the search engine results page depends on the type and the goals of each business. For example, optimizing a website whose products are addressed to the international market, meaning that it has to compete with hundreds of other similar companies, is much more demanding than optimizing a website whose target market is the local market of a city.
Before taking up a SEO project, there are certain factors to be considered, such as:

• The size of your target market, whether it is local, national or international

• The number of the active websites of your competitors

• The number of keywords or keyword phrases that you target

• The number of search engines in which you aim to rank as higher as possible

• The degree to which your existing website is search engine friendly

The advantages of SEO

The results of SEO depend on a number of factors which are:

• the size of the market your business is targeting at local, national or international level

• the number of active websites of competitors

• the number of keywords/key phrases by typing which you wish the website to be displayed

• the number of search engines in which you want the website to be optimally ranked

• the degree of friendliness of the existing page in terms of search engine friendliness

After taking into account the above factors, the implementation of SEO is expected to bring the following results:

• ranking in the highest positions of search engines

• more traffic

• commercial sales

• best score on Google algorithm

Before investing in website promotion through SEO you should know that the process of promoting a website is complex and time-consuming! The speed at which new businesses are entering e-commerce is constantly changing the search engine data and increasing competition.

For this reason, a proper website promotion policy does not aim at immediate results that unfortunately have a short life expectancy but at a proper and long-term strategy that will help your business to climb to the first positions of search engines and stay high in the long run.

Hexabit’s solution

At Hexabit we understand the importance of having solid pillars and clear goals on which to base the entire campaign for the promotion of your website.

That s why we make sure to create search engine friendly websites from the beginning with a careful selection of keywords that are directly related to your business, clear structure and content as well as targeted information. At the same time we ensure that your website is mentioned in as many news sites, professional directories and any other forum that is considered useful.

Our goal is to get the best results with the maximum duration!